A concept shop at Milan Expo explored how technology could transform the way we shop for food. Some of these changes might be upon us sooner than you think, according to an article in The Irish Times. Over the past two or three years, augmented reality has become one of the retail sector’s big talking points. This is a technology that superimposes computer-generated images on a user’s view of the real world. It is constantly refined to offer consumers a more seductive shopping experience, and to help maximize profits for big retailers willing to invest in emerging realities.