Millennials are obsessed with food

Millennials are obsessed with food

Digital connections and social media have put food front and center with Millennials, who are changing the food landscape, according to The Atlantic. Eve Turow, author of A Taste of Generation Yum: How the Millennial Generation’s Love for Organic Fare, Celebrity Chefs, and Microbrews Will Make or Break the Future of Food, believes that food knowledge is a form of social currency. “There’s a commodity fetishism around organic kale at this point because we’re using it as an identifier. We’re using it as a signal of education, of knowledge, of income,” says Turow.

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