When developing this documentary and the promotional web content, please keep in mind the diversity of food scientists and the diversity of the populations we are trying to serve – age, gender, ethnicity. Only 1 woman and no other diversity among the featured scientists in this video? Really? At least consider US and world population demographics. The consumers whose needs are shaping market demands now and in the future are young parents who get most of their information (and misinformation) online or through their friends.