Fast food start-up wants to bring quinoa to the masses

Fast food start-up wants to bring quinoa to the masses

San Francisco fast casual start-up Eatsa is using sensory science to create quinoa-based vegetarian bowls that score high with consumers taste buds, according to Fast Company. The company collected and analyzed data on consumer taste preferences over two years, and engineered a taste experience without excessive fat, sodium, or sugar. They use a few varieties of quinoa (red and white) and, depending on the dish, toast it, stir-fry it, or make it into quinoa “stuffing.” All of Eatsa’s lunch bowls, eight signature combos featuring quinoa, vegetables and sometimes cheese, have a $6.95 base price.

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