Amazon Fresh and the future of food shopping

Amazon Fresh and the future of food shopping

Amazon Fresh plans to offer a new online grocery service in the UK in September, but could face stiff competition from Hubbub—an online service that sources its goods from local merchants, reports The Memo. According to Marisa Leaf, founder of Hubbub, fresh food delivery is very complex and Amazon may not have the knowledge to transport such goods to maintain their quality. In addition, Amazon’s warehouse model also requires longer shelf life so they can’t stock local goods such as bakery shop breads or fish from neighborhood markets due to their perishability.

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